Blog

Visibility, explained.

Guides for business owners: Google, AI search, and what a website has to deliver in 2026.

• Does ChatGPT Recommend Your Business? Test It in 5 Minutes45% of consumers already ask AI for local recommendations. Here's the 5-minute self-test – and the 5 reasons ChatGPT skips your business.7 min read
• Website Subscription vs. Buying: When Renting Makes SenseRent, buy, or DIY builder? The honest 3-year maths – and the one question that separates serious subscriptions from cost traps.7 min read
• Does Your Website Have to Be Accessible? Germany's BFSG, CheckedGermany's accessibility act (BFSG) has applied since June 2025 – but not to everyone. The 2-question check, the micro-enterprise exemption, and the deadline claims that don't hold up.6 min read
• Winning More Driving Students: How Your School Gets Found in 2026Driving students search differently now: Google Maps, reviews – and increasingly ChatGPT. What makes your driving school visible, step by step.7 min read
• What a Professional Website Really Costs in 2026Freelancer, agency, DIY builder, AI-generated site: all 2026 prices honestly compared – including the cost nobody quotes: invisibility.6 min read
• Wix, Squarespace, or an Agency? The Honest ComparisonWebsite builder or agency? When Wix and Jimdo are genuinely enough, where they cost businesses customers – and the question that matters more than the tech.6 min read
• Google Business Profile Optimization: The Owner's Guide9 steps to a Google Business Profile that brings calls: category, reviews, photos, common mistakes – written for owners, not marketers.6 min read
• Getting More Google Reviews – Legally: What's AllowedAsking is allowed, rewarding is not: the rules for Google reviews in Germany, a routine that fits daily business, and ready-to-use wording.7 min read
• Are Instagram and a Google Profile Enough Instead of a Website?Why still have a website? The honest answer: three cases where you can skip it – and the checking moment where that flips.6 min read
• AI Search in Numbers: Zero-Click, AI Overviews, Market SharesThe key numbers on AI search, continuously updated: zero-click share, AI Overviews click losses, market shares – with context for local businesses.6 min read